Furnace TAG.com




: an enclosed structure in which heat is produced (as for heating a house or for reducing ore)

: a cardboard, plastic, or metal marker used for identification or classification
: to provide with a name or epithet : LABEL, BRAND


The information presented here are mostly images, pictures of tags (labels, emblems, badges, logos, nameplates) I had removed from furnaces that I've replaced through the years. They’re unique in many aspects and are a representation of the old days, now-a-days companies for the most part use a sticker to identify branding.

I’m not sure what got me started with the idea of removing these tags or even which one I saved first. They looked so cool and seemed to have displayed a bit of pride in workmanship. Some, on the really old coal-burning gravity furnaces, were impossible to remove for they had been forged into the product and in those days we didn't have phones with cameras to snap a quick photo so they’ll remain as memories to those whom are familiar: Boomer comes to mind at the moment.

Vintage advertisements


1964 World's Fair Gas Ad

1946 Shell Oil Ad

1943 Dust-Stop Filter Ad

1944 Dust-Stop Dealer Promo Ad




The Birth and Boom of Modern Air Conditioning is an outstandig article on the history of air conditioning.

Scroll Through This Online Trove of Old Trade Catalogs
From mail-order houses to lead-paint alternatives, a digital archive of AEC ephemera shows the evolution of materials and their marketing from the late-19th to the mid-20th century.

The Building Technology Heritage Library (BTHL) is an online collection of AEC catalogs, brochures, trade publications, and more!



Furnace Tag material:
IF it's magnetic then it's listed as steel otherwise it's listed as aluminum regardless of actual material(s) used.